THE INVESTMENT
Where your budget went
Total Spend
Ad spend only. Management and production fees are excluded.
212 MED SPA / ADVERTISING
August, in focus.
Google Ads + Meta Ads
01 MONTHLY RECAP
GOOGLE ADS
Campaign efficiency
02 CHANNEL PERFORMANCE
Two channels. Distinct roles.
Google Ads
Search & Inquiry Generation
Meta Ads
Traffic & Awareness
Campaign detail
Results stay separate by objective.
| Google Campaign | Spend | Clicks | Conversions | Cost / Conv. |
|---|
| Meta Campaign | Spend | Link Clicks | Result | Cost / Result |
|---|
Meta’s three lead-form campaigns had $0 spend and no result shown. Meta result types are not interchangeable.
03 NEXT MONTH’S STRATEGY
Two priorities for September.
Small, measurable tests based on this month’s results.